There are many things to be considered, such as;
1. how to distribute
2. the efficiency of the courseware to the users.
3. storage -
a) magneto-optical disks (CDROM/DVD/BluRay)
b) Flash storage
c) networks
d) cloud
4. marketing strategy - testimony,
- how to market?
- where to start?
- what to considered?
- after sales

5. marketing plan
-advertising
-branding
-publicity
-pricing
-strategy
-sales promotion
-public relations
-product placement
-direct marketing
-sales
-research